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Saturday, September 28, 2024

Customer story: How Luminex doubled their conversion rate

Dries Vincent
Customers

When Luminex Technologies came to us, they were facing a challenge that many fast-growing companies encounter: their sales pipeline was full of leads, but conversion rates were disappointingly low. Their team of 50 sales reps was spending too much time on unqualified leads and not enough time closing deals.

After implementing Radiant, the results were almost immediate. Within the first month, our AI-powered lead scoring helped their team identify and prioritize the most promising opportunities, reducing wasted effort by 40%.

The second major improvement came from our conversation intelligence features. By analyzing email and meeting transcripts, Radiant provided actionable feedback to each sales rep, helping them refine their messaging and improve their close techniques.

By the end of the third month, Luminex had doubled their overall conversion rate from 8% to 16%. Their average deal size also increased by 25% as reps became better at identifying upsell opportunities.

Sarah Chen, VP of Sales at Luminex, summarized the impact: "Radiant did not just give us better tools — it transformed how our team thinks about sales. We are more strategic, more data-driven, and ultimately more successful."

Today, Luminex continues to use Radiant as their primary sales intelligence platform, and they have expanded their usage to include our latest features for automated outreach and meeting scheduling.

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